Privacy Policy

Privacy Policy

This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our service and the choices you have associated with that data. By using our website, you agree to the collection and use of information following this policy.

Personal Data

Personal Data
“Customer” means an individual who has contacted us through any means to find out more about any goods or services we offer, or may, or has entered into a contract with us for the supply of any goods or services by us.

“Personal data” means data, whether true or not, about a customer who can be identified: from that data; or from that data and other information to which we have or are likely to have access. You may be asked to provide us with certain personal information while using our service that allows us to contact or identify you or/recipient. Examples of personally identifiable information include:

• Name

• Residential address

• Email address

• Telephone number

• Photograph

Collection And Use Of Data
We generally do not collect your personal data unless:

• You give us your data voluntarily or via a third party duly authorised by you to disclose it to us after being informed of the purposes for which the data is collected.

• You or your authorised representative has provided written consent to the collection and use of your data for those purposes.

• The collection and use of personal data without consent is permitted or required by the PDPA or other laws.

We shall seek your consent before collecting any personal data and before using your data for a purpose which has not been notified to you, except where permitted or authorised by law.

We may collect and use your data for any or all of the following purposes:

• To perform obligations in the course of or in connection with our provision of the goods and/or services requested by you.

• To verify your identity.

• To respond to, handle, and process queries, requests, applications, complaints, and feedback from you.

• To manage your relationship with us.

• To process payment or credit transactions.

• To comply with any applicable laws, regulations, codes of practice, guidelines, or rules, or to assist in law enforcement and investigations conducted by any governmental and/or regulatory authority.

• Any other purposes for which you have provided the information.

• To transmit to any unaffiliated third parties, including our third party service providers and agents, and relevant governmental and/or regulatory authorities, whether in Singapore or abroad, for the aforementioned purposes.

• For any other incidental business purposes related to or in connection with the above.

• Where such disclosure is required for performing obligations in the course of or in connection with our provision of the goods and services requested by you.

The purposes listed in the above clauses may continue to apply even in situations where your relationship with us has been terminated or altered in any way, for a reasonable period thereafter.

Disclosure Of Data

Legal Requirements
In compliance with the PDPA, we may collect, use, or disclose your data without your consent for the legitimate interests of Prince’s Flower Shop Pte Ltd or another person. In relying on the legitimate interests exception of the PDPA, Prince’s Flower Shop Pte Ltd will assess the likely adverse effects on the individual and determine that the legitimate interests outweigh any adverse effects.

Prince’s Flower Shop Pte Ltd may disclose your Data in good faith belief that such action is necessary for:

• Detection and prevention of fraud.

• Detection and prevention of misuse of services.

• Analysis of the network to prevent fraud and financial crime, and perform credit analysis.

• Collection and use of personal data on company-issued devices to prevent data loss.

The purposes listed in the above clause may continue to apply even in situations where your relationship with us has been terminated or altered in any way, for a reasonable period thereafter.

Rest assured, disclosure of personal data will only be allowed after serious, careful, and long consideration by Prince’s Flower Shop Pte Ltd.

Cookies
We use the following cookies to improve our service to you.

• Session Cookies: Used to operate our service.

• Preference Cookies: Used to remember your preferences and various settings.

• Security Cookies: Used for security purposes.

The purpose of cookies is solely to provide you with the best e-shopping experience when you are with us. For example, Preference cookies are to let our system know that, if you are a returning customer, we can create a personalised shopping experience only for you.

Analytics
We may use third-party service providers to monitor and analyze the user’s use of our website.

Google Analytics
Google Analytics is a web analytics tool by Google that tracks and reports website traffic. Google may use this data to personalise ads and share it across its services. You can opt out by installing the Google Analytics opt-out browser add-on, which blocks data sharing from Google Analytics.

For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: https://policies.google.com/privacy?hl=en

Links To Other Sites
Our website may contain links to other sites that are not operated by us. If you click on a third-party link, you will be directed to that third party’s site. We strongly advise you to review the privacy policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

Withdrawing Your Consent
Your consent for the collection, use, and disclosure of your data remains valid until withdrawn by you in writing. You may do so by submitting your request in writing or via email to our Data Protection Officer at the contact details provided below.

Upon receiving your request, we may require a reasonable time for your request to be processed and for us to notify you of the consequences of us acceding to the same, including any legal consequences which may affect your rights and liabilities to us. In general, we shall seek to process your request within ten (10) business days of receiving it.

Please note that depending on the nature and scope of your request, withdrawing consent may affect our ability to provide goods or services, depending on your request. We will inform you before proceeding. To cancel your withdrawal, please notify us in writing.

Withdrawing consent will also not affect our right to continue to collect, use, and disclose personal data where such collection, use, and disclosure without consent is permitted or required under applicable laws.

Access To And Correcting Of Personal Data
To request access to or correction of your data, please contact our Data Protection Officer in writing or via email using the details below. Please note that a reasonable fee may be charged for an access request. If so, we will inform you of the fee before processing your request.

We will aim to respond to your request within thirty (30) business days. If we require more time, we will inform you in writing within that thirty (30) business day period and provide an estimated timeframe for our response. If we are unable to provide the requested data or make the correction, we will generally inform you of the reasons, unless we are not required to do so under the PDPA.

Protection Of Personal Data
To protect your personal data from unauthorised access and risks, we have introduced appropriate administrative, physical, and technical measures such as minimising personal data collection, access controls, encryption of data, antivirus protection, regular updates, secure device disposal, web security, and ongoing security testing.

You should be aware, however, that no method of transmission over the Internet or method of electronic storage is completely secure. While security cannot be guaranteed, we strive to protect the security of your information and are constantly reviewing and enhancing our information security measures.

Accuracy Of Personal Data
We generally rely on personal data provided by you or your authorised representative. In order to ensure that your personal data is current, complete, and accurate, please update us if there are changes to your personal data by informing our Data Protection Officer in writing or via email at the contact details provided below.

Retention Of Personal Data
We may retain your personal data for as long as it is necessary to fulfil the purpose for which it was collected, or as required or permitted by applicable laws.

We will cease to retain your personal data, or remove how the data can be associated with you, as soon as it is reasonable to assume that such retention no longer serves the purpose and is no longer necessary for legal or business purposes.

Transfers Of Personal Data Outside Of Singapore
If you are located outside Singapore and choose to provide information to us, please note that we transfer the data, including personal data, to Singapore and process it there.

We generally do not transfer your personal data to countries outside of Singapore. However, if we do so, we will obtain your consent and we will take steps to ensure that your personal data continues to receive a standard of protection that is at least comparable to that provided under the PDPA.

Your consent to this privacy policy, followed by your submission of such information, represents your agreement to that transfer. Prince’s Flower Shop Pte Ltd will take all steps reasonably necessary to ensure that your data is treated securely and by this privacy policy.

Data Protection Officer
You may contact our Data Protection Officer if you have any enquiries or feedback on our personal data protection policies and procedures:

Name of DPO: Kaylea Ng / Low Guo Qiang
Email Address: dpo@prince.com.sg
Address: 53 Sungei Tengah Road, Singapore 698998

Effect Of Notice And Changes To Notice
This Notice applies in conjunction with any other notices, contractual clauses, and consent clauses that apply to the collection, use, and disclosure of your personal data by us.

We may update our privacy policy from time to time. We will update you on any changes by posting the new privacy policy on this page.

You are advised to review this privacy policy periodically for any changes. Changes to this privacy policy are effective when they are posted on this page.